1. Discovery & Strategy
I start by understanding your business, audience, goals, and budget. This ensures every design decision supports your marketing objectives and avoids wasted effort.
2. Concept & Design
Using research and experience, I develop design concepts that balance creativity with function. This includes layout, typography, color, and visual hierarchy.
3. Refinement & Production
Once a direction is approved, designs are refined and prepared for print, digital, or wide-format production with proper specs and file formats.
4. Delivery & Support
Final files are organized, labeled, and delivered ready for use. I also remain available for updates, revisions, or future expansions.